As an evangelist for good software design, The GUIguy was re-designing user interfaces for several years when he decided to “turn pro” in 1989. Focusing on the business environment, he developed a strong belief that if software is not making users more productive, then there’s something wrong! The company Productivity Through Technology® was born.

Building Usability into the Design

Productivity is achieved by building usability into the design. And that’s what we do. We practice what we preach. The goal of this web site is to demonstrate the good design and usability principles that we use daily. You will never follow a link on this site only to be told to “come back later.” Websites are living documents, and links to under construction signs don’t belong on the Web.

Windows and Web

As these concepts are discussed and illustrated on this website, GUI applications (both native Windows and Web-based) and websites will be used interchangeably. They will not be separated because the principles are universal. Rather than refer to one or the other, unless a point is specific, we will talk about software.

This site is not intended to be a demonstration of all the possible technology available on the web. Why do something just because it can be done? Who wants to read 3-D body text? Simplicity is a virtue. Using just enough technology (and nothing more) to make the point is the goal. In the words of Antoine de’ St. Exupéry, “Perfection is attained not when there is nothing more to add, but when there is nothing more to take away.